Overview

In this digital age, being able to effectively master the techniques of Digital Marketing is crucial for every business in order to diversify their business market. This course will help you understand the role that social media play in this age and how to optimize its functions to successfully generate an online presence for your company through social media platform. It will also help you to distinguish the differences between the Search Engine Optimization(SEO) and the Search Engine Marketing(SEM). This will allow you to identify useful keywords that will optimize your business online presence on the search engines.  Ultimately, this course aims to help business owners to grow and to expand your business opportunities.

 

At the end of the course, you will be able to develop a complete set of marketing strategies for your business, create a structured digital marketing plan, and how to manage your company’s budget in order to generate quality leads for your business.

Target audience:

  • Sales & Marketing Professionals seeking advancement in their sales career
  • Business owner who are looking to enhance their business growth
  • Other Relevant Managers who are interested in learning Digital Marketing

Minimum educational qualification: minimum secondary school education or above

 

Enquiries

Outline

Course Content:

Module 1: Introduction & Overview

Module 2: Digital marketing platform

Module 3: Search Engine Optimization(SEO)

Module 4: Search Engine Marketing (SEM)

Module 5: Campaign Set up and content marketing strategy

Module 6: Search Marketing and develop digital marketing strategy

Module 7: Budget allocation

Module 8: Evaluate your advertising data