In this digital age, being able to effectively master the techniques of Digital Marketing is crucial for every business in order to diversify their business market. This course will help you understand the role that social media play in this age and how to optimize its functions to successfully generate an online presence for your company through social media platform. It will also help you to distinguish the differences between the Search Engine Optimization(SEO) and the Search Engine Marketing(SEM). This will allow you to identify useful keywords that will optimize your business online presence on the search engines. Ultimately, this course aims to help business owners to grow and to expand your business opportunities.
At the end of the course, you will be able to develop a complete set of marketing strategies for your business, create a structured digital marketing plan, and how to manage your company’s budget in order to generate quality leads for your business.