Having been in the branding and marketing industry since 2005, Joey Cai graduated from Northumbira University (UK) in 2008 with a Bachelor Arts (Hons) in Marketing Management. In 2011, she completed her Diploma in Psychology.
Joey Cai is a Certified Management Consultant (PMC No. 10674) accredited by Singapore Business Advisors & Consultants Council (SBACC), and a SPRING -recognized Certification for Management Consultants. She has been a strategic business consultant for a growing number of high volume stores, providing direction to business owners/operators on how to ignite sales growth, propose and execute strategic plans to increase revenue with emphasis on marketing and merchandising tactics using social media, website, email, and events to influence B2B and consumer buying behaviors.
Joey initially cultivated her brand-building approaches through several high-level positions in different industries from consultancy, food & beverages and retail. She had also successfully invested into several enterprises over the years, ranging from business consultancy firms, design service companies and printing service companies. Leveraging on her consultancy and practical business experiences, her team and associates had implemented business improvement and strategic restructuring projects, ranging from start-ups to listed entities, retail to Food & Beverage (F&B) to home renovation business.